Planning a Fall Festival or Fundraiser? Here’s How to Maximize Sales With Custom Merch

Fall festivals and fundraisers are a great way to bring people together—and custom merchandise can make them even more memorable. From custom t-shirts to hoodies and tote bags, selling merch is a fun way to boost event revenue and keep your brand in the spotlight. Here’s how to make the most of your sales.

1. Start With Pre-Orders

Pre-orders are one of the easiest ways to secure sales before the event even begins. They help you estimate demand, prevent over-ordering, and ensure you have the right sizes and quantities. Announce your merch early through email, social media, and flyers so attendees can reserve their items ahead of time.

2. Choose Designs People Want to Wear

Your design should feel fresh, seasonal, and connected to your event theme. For a fall festival, think warm tones, autumn leaves, or fun illustrations related to your cause. For fundraisers, include your logo and message in a way that’s stylish enough for people to wear year-round. High-quality screen printing will make the colors pop and give your merchandise a professional finish.

3. Offer a Mix of Products

While t-shirts are a must-have, consider adding hoodies, mugs, or beanies for cooler weather. A variety of price points will encourage more people to buy—some may grab a t-shirt, while others might splurge on a hoodie or bundle deal.

4. Time Your Promotions Right

Start promoting your merch 4–6 weeks before the event. Tease the designs on social media, send reminders to your email list, and post countdowns as the event approaches. The earlier you start, the more time people have to get excited and place orders.

5. Make It Easy to Buy at the Event

At the festival or fundraiser, display your merch where it’s highly visible. Use signs with clear pricing and showcase your products neatly. If possible, offer both cash and card payment options to avoid losing sales.

Ready to Create Your Custom Festival Merch?

Don’t wait until the last minute—start planning now to maximize your sales. Whether it’s t-shirts, hoodies, or tote bags, high-quality custom merch will make your event unforgettable. Fill out the custom quote form at Running Threads to get started.