Back-to-School Merch Planning: Why June is the Time to Start

It’s only June—but the smart schools are already planning their fall spirit wear.

We get it. Summer break just started, and the last thing you want to think about is school again. But while students are sleeping in, the most organized schools are already sketching out their back-to-school custom merch plans. Why? Because last-minute orders lead to missed deadlines, rush fees, and limited options. Meanwhile, early birds get the best designs, smoother rollouts, and maximum school spirit.

Why June is the Secret to Merch Success
June is the sweet spot for planning. There’s room to brainstorm with your team, set a realistic budget, and make sure your student council, PTA, or booster club is aligned on your goals.

At Running Threads, we’ve helped schools across the country avoid the chaos of last-minute orders. We help you map out your custom apparel strategy, offer smart product suggestions, and build a timeline that ensures everything is ready before the first bell rings.

No stress. No surprises. No rush fees.

What Makes a Back-to-School Merch Plan Work?
It’s more than picking a logo and slapping it on a tee. A strong back-to-school custom merch campaign starts with design strategy:

• What vibe are you going for—classic school pride or something trendier?

• Who are you designing for—students, staff, or both?

• Do you want to go with screen printing for bold graphics or embroidery for a polished touch?

• Which apparel styles are trending—soft tees, hoodies, or hats?

Our process is collaborative and easy. We’ll talk through your ideas, recommend popular items, and help you make informed choices that fit your goals and budget. We’re not just taking orders—we’re building spirit wear campaigns that students actually want to wear.

Plan Early. Hype Big. Sell More.
Early merch orders for fall translate into smoother launches, better promotion, and higher participation. We’ve seen it time and time again.

Take one of our partner schools from last year—they kicked off their design work in June. By August, their custom t-shirts and hoodies were front and center at orientation, club fairs, and football games. The result? They hit their fundraising goal before Homecoming.

Ready to Get Started?
Let’s map out your merch strategy before the summer rush. Whether you're planning for your student council, PTA, or school store, our team’s ready to guide you through every step—from design to delivery.

👉 Get a head start on your back-to-school apparel