How to Choose the Right Custom Merchandise for Your Event or Marketing Campaign

When it comes to promoting your brand at events, trade shows, or even during a marketing campaign, custom merchandise can make a huge impact. Items like screen-printed apparel not only represent your brand effectively but also provide a practical and stylish option for your audience. But how do you choose the right items that will appeal to your target audience and fit your brand identity? Here’s a simple guide to help you make the best choices.

Know Your Audience

The first and most important step in choosing the right custom merchandise is understanding your audience. Ask yourself:

• Who will be receiving these items?
• What do they value?
• What would they find useful or fun?

For example, if your audience is mainly young professionals, custom tech items like phone chargers or USB drives might be a hit. For a more casual crowd, branded t-shirts—especially those made with screen printing for vibrant and durable designs—or water bottles could be the perfect giveaway.

Stay on Budget

It’s easy to get carried away with all the amazing merchandise options out there, but it's important to stay within your budget. Think about how many items you need and how much you’re willing to spend on each.

If you’re working with a tight budget, consider smaller items like keychains, pens, or stickers. For a bigger impact, investing in higher-quality merchandise like screen-printed apparel or backpacks can leave a lasting impression while still being cost-effective.

Choose Practical Items

People love merchandise they can actually use. Think about items that your audience will find useful in their daily lives. Custom bags, notebooks, or reusable water bottles are examples of practical items that recipients are likely to keep and use.

Screen-printed t-shirts are another excellent option, as they combine practicality with long-term brand exposure. Every time someone wears your branded shirt, they become a walking advertisement for your business.

Reflect Your Brand Identity

Whatever merchandise you choose, make sure it aligns with your brand. Your logo, colors, and message should be clearly displayed on the items. For apparel, screen printing allows for high-quality, detailed designs that represent your brand beautifully.

If you have a fun and youthful brand, consider bold colors and playful designs. For a more professional look, keep things sleek and minimal.

Consider the Event Type

The type of event also plays a role in the merchandise you choose. If you're sponsoring a fitness event, custom sweatbands, towels, or water bottles would be a great fit. For a corporate trade show, items like branded pens, notebooks, or business card holders may be more appropriate.

For general promotional campaigns, screen-printed t-shirts are versatile and suitable for almost any event. They’re wearable, memorable, and make your brand highly visible.

Get Creative with Your Designs

Stand out by getting creative with your merchandise designs. Think beyond just slapping your logo on an item. Consider adding a catchy slogan, unique graphics, or even offering customization options where attendees can add their name to the merchandise.

When it comes to apparel, screen printing allows for vibrant, intricate designs that make your products visually appealing and memorable.

Think About Sustainability

More and more people are paying attention to sustainability, so offering eco-friendly merchandise can be a big hit. Reusable tote bags, bamboo pens, or items made from recycled materials show that your brand cares about the environment. Screen printing on sustainable fabrics, like organic cotton or recycled polyester, is a great way to combine eco-friendliness with branding.

Start Planning Today!

Choosing the right custom merchandise doesn’t have to be hard. By knowing your audience, staying within budget, and getting creative with your designs, you can create products that people will love and remember.

Ready to get started on creating high-quality screen-printed merchandise for your next event or campaign?

Check out Running Threads and get a quote today!